Off-Page Strategy

Off-Page SEO refers to the optimization techniques that happen outside of your website, with the aim of improving your rank in the search engine results pages (SERPs). The main tactic of off-page SEO is to show that people share and reference your site on search engines. Not only will it help you climb higher on SERP ranking, it also plays an important role in building brand awareness and gaining credibility with your audiences. Keeping in mind the bigger picture of search trends, anything from backlink-building to social media can define your website's popularity.