S.M.A.R.T.

The S.M.A.R.T. framework is a set of criteria striving for achievable goals and leading your way to focused marketing objectives that will benefit your company in the long run. SMART structure stands for setting Specific (S) and Measurable (M) goals that are Attainable (A), Realistic (R), and Time-bound (T). It provides benchmarks and KPIs against which you can implement a strategy to measure the performance of your website for organic search results.